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Home Theater vs. Luxury Car: Unveiling the Ultimate Entertainment Investment, the "Comfort Room".

9 Reasons why home theaters are a better investment than luxury or classic cars.

The Comfort Room AKA Home Theater is a much better investment than a classic or luxury car
The Comfort Room AKA Home Theater is a much better investment than a classic or luxury car

Written as a follow up to LinkedIn Post

I. Introduction

With all the available products, options and features of home entertainment coming out daily, it's crucial for dealers to have meaningful conversations with homeowners about their specific needs and preferences. It's not enough to simply provide what customers want; it's important to understand what they need. By taking the time to understand our clients, we can build stronger relationships and provide more personalized solutions that enhance their quality of life. Steve Jobs once famously said, "Don’t give people what they want, give them what they need!" This sentiment rings true for our industry as well. Providing a personalized solution that meets a customer's unique needs can be far more impactful than simply fulfilling a want. This approach can lead to increased customer satisfaction and long-term loyalty. It is crucial to bear in mind that selling to a loyal and satisfied client is not only easier but also more cost-effective than acquiring new customers. Consider all of these points to be more impactful as we go further into a saturated AI world and people wanting the human energy component. Your passion is what grabs them!

Comfort Rooms are not only great for car enthusiasts, they can be enjoyed by the whole family
Comfort Rooms are not only great for car enthusiasts, they can be enjoyed by the whole family

II. The Comfort Room Concept

A home theater is more than just a space to watch a movie; it should be presented as a comfort room. The concept of a comfort room emphasizes creating a comfortable, relaxing environment with simple, user-friendly technology. This is important because people want to enjoy their entertainment in a comfortable, stress-free environment. The comfort room concept centers around making the home theater feel like a sanctuary, a place where people can unwind and escape from the stresses of the outside world. Do today’s home theaters and online images portray the right experience? In my opinion a traditional home theater with single seat recliners is not welcoming, it feels “mission” like.

"I am now going to the holodeck and sit in this two position captains chair to watch tv?" Doesn't sound inviting-

The space should be as welcoming and as flexible as a comfortable living room. We all want to come in from a stressful day and relax the way our current mood seems fit, sitting for the news, feet up for a sporting event, spreading out and cuddling up for a movie. The comfort room of course needs pain free intuitive control, they aren't techies. Just as classic car owners aren't always mechanics. The only difference between their current TV Room and a comfort room is being a dedicated space that eliminates distractions, with a large vibrant screen and immersive audio. It should not feel like a mission, it should feel natural. By prioritizing comfort and simplicity, dealers can create a space that homeowners will literally say "take my money".

III. Luxury Car vs Home Theater

"He settled into the driver's seat with anticipation for his weekend escape, his prized '59 Chevy roaring to life. A quick glance in the rearview mirror caught his child, with a wave and a smile, he embarked on his journey, oblivious to the missed chances."

When it comes to making an investment in entertainment, some people might opt for luxury cars, while others might prefer home theaters. Both options have their advantages, but in this article, we'll present 9 reasons why home theaters are a better investment than luxury or classic cars.

Time spent at home: When it comes to luxury purchases, many people may consider buying a high-end car and when asked if they are interested in a home theater their reply is usually… we don’t watch that many movies. This is where the misconception of a home cinema really is because the average American spends about 1 hour driving per day, while Nielsen reports 4 hours and 16 minutes of TV daily. Instead of investing in a luxury car that may be used only a handful of times a month, consider building a comfort room that maximizes the value of time spent at home.

Multifunctional space: A home theater is not just limited to watching movies or TV shows. It can also be used as a space for gaming, listening to music, or even reading a book in complete silence. Homeowners need to be educated and understand when they enter that room, the outside world disappears. By investing in a multifunctional space, it can now be enjoyed by the whole family, maximizing the investment. They can also invite friends over for a gaming night, have a family movie marathon, or host a concert. Some theaters even have small stages where kids entertain their grandparents on holidays. Collector cars are certainly not multifunctional, unless of course you restored a Custom Van from the 70's :)

Know where your children are: Investing in a home theater is also investing in your child's safety. Outside influences can be hazardous, especially when unsupervised. With a home theater, parents can ensure their children (and most likely their friends) will gather and game in a safe and controlled environment. By providing a fun and engaging entertainment space at home, children will be more inclined to spend time there. How many neighborhood kids are you willing to pack in your 67 Vette'?

Emotional impact: Home theaters offer a level of accessible entertainment that luxury cars cannot match. They provide a personalized experience for all family members, from young children to elderly grandparents. Home entertainment fosters stronger family connections and promotes well-being by allowing everyone to participate in the experience. These cannot be matched by the limited in-car entertainment options.

Weather-independent entertainment: A home theater provides a level of entertainment that is not dependent on the weather. Unlike luxury cars that are typically not driven in inclement weather, a home theater can be enjoyed year-round, regardless of outside conditions. Of course there are always the lifted bow-tie exceptions :)

Mental health benefits: According to a study conducted by the American Automobile Association (AAA), 80% of drivers in the United States experience stress while driving. This stress can come from traffic, aggressive drivers, and fear of an accident. This stress can have a negative impact on both your physical and mental health. As you may know, stress is a leading cause of heart disease, which is the number one killer of men and women in the United States. On the other hand, a comfort room can help to reduce stress levels, which can have a positive impact on health overall. When watching a movie in a home theater, you are able to fully immerse yourself in the experience, which transports you into a story, concert or game. They are especially beneficial for those who have high-stress jobs or live in busy, urban areas where traffic and noise pollution are a constant.

Financial considerations: Comfort rooms provide a long-lasting and valuable addition to a home. They also require a lot less maintenance than collectible cars and can be enjoyed for years. According to Edmunds, luxury cars can lose up to 60% of their value in the first five years, making them a risky investment. In comparison, home theaters can be a smart investment that adds value to a home and provides enjoyment for the whole family. You also have the cost of maintenance and insuring a luxury car can astronomical, while a comfort room does not require any additional costs.

Energy efficiency: Do you love going green? Comfort rooms are also much more environmentally friendly than luxury cars. Luxury cars consume fuel and emit emissions, which contribute to the transportation sector's high greenhouse gas emissions. On the other hand, home theaters are designed to be energy-efficient, using LED lighting and other energy-efficient equipment. By choosing a home theater over a luxury car, homeowners can make a positive contribution to a greener future.

Educational opportunities: A high-quality projector and sound system can enhance the educational experience by providing a vibrant and immersive display of content. This can be particularly effective when exploring the depths of the ocean or the intricacies of space travel, as the stunning visuals and detailed audio can truly transport the viewer to another world. This can make the learning experience all the more engaging and impactful.

As you can see, while luxury cars may seem alluring and glamorous, home theaters offer a multitude of advantages that make them the practical investment. They promote mental and emotional well-being, foster stronger family connections, keep kids safe at home, provide a versatile space for various activities, offer weather-independent entertainment, hold their value better, and are more environmentally friendly. So instead of splurging on a luxury car, consider investing in a Comfort room for a long-lasting source of enjoyment and value for you and your family.


  1. How often do you use your luxury car compared to the amount of time you spend watching TV or movies at home?

  2. Have you considered investing in a multifunctional entertainment space like a home theater, where you can not only watch movies and TV shows but also play video games, listen to music, and even read books in peace and quiet?

  3. Have you considered investing in a home theater as a safer and more controlled environment for your kids and their friends?

  4. Have you ever experienced the emotional impact of a shared movie or TV show experience with your family or friends? Can your luxury car provide that same kind of inclusive entertainment experience for everyone?

  5. How often do you find yourself unable to take your luxury car out for a drive because of bad weather or road conditions? Wouldn't it be nice to have an entertainment space that you can enjoy year-round, regardless of the weather?

  6. Have you considered the potential health benefits of investing in a home theater, such as reducing stress levels and promoting mental well-being? How much stress do you have when driving your classic vehicle or traffic?

  7. Have you thought about the long-term financial implications of owning a luxury car, including the high cost of maintenance, repairs, and insurance? How does that compare to the long-term value of a home theater, which requires minimal maintenance and can provide years of enjoyment?

  8. Do you consider yourself environmentally conscious? How does the energy efficiency of a home theater compare to the fuel consumption and emissions of a luxury car?

Home Theater VS:

  • Luxury cars: Average price ranges from $50,000 to $100,000, while high-end models can cost upwards of $500,000 or more.

  • Fine art and sculptures: Prices vary greatly depending on the artist, medium, and rarity of the piece. Average prices can range from $5,000 to $50,000, while high-end art can be in the millions..

  • Private art collections or museums: Prices vary depending on the size and value of the collection. Some private collections can be worth hundreds of millions of dollars.

  • High-end watches: Average prices can range from $5,000 to $50,000, while high-end luxury watches can cost hundreds of thousands or even millions of dollars.

  • Exotic vacations and travel experiences: Prices vary greatly depending on the destination and level of luxury. Average prices can range from $5,000 to $50,000 per trip, while high-end luxury travel experiences can cost well over $70,000

  • Private jets: Average prices for private jets can range from $3 million to $10 million, while high-end models can cost upwards of $100 million or more.

  • Fine jewelry and precious stones: Average prices can range from $5,000 to $50,000 per item, leading to the investment laying in a draw.

  • Bespoke tailored suits and clothing: Average prices can range from $5,000 to $50,000 per item, which costs hundreds of thousands over the years.

  • Private clubs and memberships: Prices vary depending on the club or membership. Average prices can range from $5,000 to $50,000 per year, while high-end memberships can cost hundreds of thousands or even millions of dollars.

National Smart Home:

NSH is a collective of friendly and professional Home Automation and Home Entertainment experts, who are dedicated to speaking the language of homeowners. They believe home technology should be affordable,, simple to use, and help you live happier.. By collaborating and sharing information among other members, they ensure that homeowners receive the highest value and cutting-edge solutions. At National Smart Home, our mission is to redefine the smart home experience, providing unparalleled information and communication to enhance the lives of homeowners. Together, we can create a future where technology seamlessly integrates with the joy of living.

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